Nonprofit Case For Support

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Writing the instance for supporting your campaign is difficult job-related. Gail and I hear from many kind of world in our coaching regime simply exactly how hard it is.

You watching: Nonprofit case for support

It’s hard to uncover the quiet time to concentprice. It’s hard to recognize how to organize the case. And really, it’s even harder to make clear, simple feeling of why world must offer.

So we’ve arisen a device to help you make it simple.

This short article introduces you to a straightforward 6-component structure for occurring your instance. Just fill in the sections through basic, clear creating, and every one of a sudden you’ll check out the bones of a compelling instance take shape!

Your 6-Part Case Framework

Think of it this way…

Your case for support doesn’t begin out as a polimelted document. No one’s does. Your instance have to begin as a series of concepts organized in a logical and compelling means.

And while your organization’s campaign might be exceptionally various from any kind of various other organization’s, we’ve found that all truly compelling situations follow this straightforward 6-component frame.

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1. Your Vision.

Write two or 3 sentences describing your vision.

What distinction will the money you raise make in the world? (Notice, I didn’t say, what distinction will certainly it make for your organization.) The vision is not around your organization’s requirements. Your vision is about the difference your newly capitalized company will certainly make in the lives of others.


Example: We envision a Center where photojournalists can come together to share their stories through one another and the world in our neighborhood and also city. It will be a small gathering area for the courageous people who dedicate their stays to documenting the fact about the civilization.

2. Your Problem.

What’s maintaining your organization from achieving your vision?

Describe what’s holding you back. This statement of the difficulty sets up the solution and also your campaign.


Example: While we have exhilittle room, we have actually no place to carry photojournalists together in an intimate and also welcoming way. We have no beds to host them when they visit from other countries for an exhilittle bit or workshop. We have no kitchen or dining table wbelow they can break bread with their colleagues. We have no workspace and devices wbelow three or four photojournalists could come for a number of days to work together on a job or sell a workshop to young human being in the area. In brief, though we have a public area to screen their occupational, we have no room wright here they can come together to talk, discuss the difficulties of their occupational and construct project together.

3. Your Plan.

How will you get rid of the problem so you can achieve your vision?

Spell out simply what you arrangement to do via the money you raise and also why that’ll settle the trouble.


Example: We setup to take over the second floor of our building and also develop a heat and also welcoming place for photojournalists from approximately the human being. We’ll be able to house as many kind of as 4 people at a time. They’ll have the ability to share meals and also work-related in an office that is fully equipped via computers and also editing and enhancing software application and also a darkroom. With these basic facilities, we’ll have the ability to carry photojournalists together for residencies, workshops and discussions. The added space will certainly likewise let us relocate our offices out of the gallery so we can be even more reliable and also reliable.

4. Your Costs.

What’s your plan going to cost?

Summarize the elements of your project budobtain and also add them up. The complete expense will certainly be your campaign’s working goal.

See more: Stanford Nonprofit Management Institute 2014, Spring 2014


Example: We estimate that the full cost of this project will certainly be $412,000.second floor Rent for 2-years: $85,000Cost of renovation: $110,000Computers and furnishings: $72,000Costs for expanded programing: $90,000 ($45,000 for each of 2 years.)Fundraising and administration: $55,000

5. Your “Why Now?”

Why is it important to settle the problem now? Eexceptionally project demands a sense of urgency.


Example: The individual and also emotional price of being a photojournalist has never before been better. Dozens of photojournalists hazard their stays around the world. Several have been killed just this year extending wars and also political strife and also disease. But the need for this brave little team of civilization that capture the stories and imeras of what is going on approximately the world has never before been higher. And our brand-new center, small that it is, will certainly be a safe haven and also offer much-needed support.

6. Your Call to Action.

What deserve to a donor carry out to help fix the difficulty and also achieve the vision?

How can they provide and at what levels?


Example: We invite you to help make this new haven for photojournalists a reality. Join us in honoring the occupational of human being favor Tim Heatherington and James Foley and also the various other photojournalist who hazard their resides to display us the reality.You have the right to make presents of cash or pledge your gift over as many type of as two years.

We will certainly be pleased to evaluation the naming opportunities for this task. All gifts of $1,000 or even more will be listed on a plaque in our major exhibit room and provides of $2,500 or more might be designated to particular elements of the task.
That’s it. Six aspects that create an easy, logical and also effective circulation.

In section 1, you hook world via your vision.

In sections 2, 3 and 4 you walk them with the trouble, the setup and also the expense.

In sections 5 and 6, you hook them again more deeply with why it matters now and exactly how they deserve to assist.

Don’t Make The Mistakes Many People Make

Avoid falling right into the following traps…

Resist the temptation to begin case through a paragraph about their history. A widespread (and also wrong) begin is, “In 1965, the xyz company was established to perform xyz.” Blah!Don’t focus your instance on your organization’s requirements. No one cares about them but you! What world care around is your organization’s capability to make a difference in the world…to assist civilization live much better lives! Be sure you emphasis on that!Don’t pretfinish to be a poet. The situation frame should be created in simple, clear language through energetic verbs and brief sentences. Once you have actually the framework best, you can hire a good writer to capture the magic.

Engage Your Donors in the Framework Discussions

Once you’ve created up a draft of the 6 facets of your situation structure, you’re all set to ask for help.

Invite your board members and also donors to a meeting to review and talk about the principles you’ve spelled out. See if they circulation. See if people uncover them reasonable and compelling. Find out just how they can be made even more compelling.

Be certain to let human being understand that in this early framework record, you’re not after word-smipoint. You need their help to make certain that the principles are:

clearwell-organizedemotionally persuasive

You might put together numerous small groups to comment on and also test the framework as the concepts come to be more powerful and also clearer.

And once you’re prepared — when the ideas really job-related — carry in a good writer to aid you draft the last case for support.


Filed Under: Campaign Communication, Case for Support, Donor Farming Tagged With: situation for assistance, case structure, Simon Sinek, Tom Ahern


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