As a nonprofit or social influence organization, you aim to usage eincredibly kind of tool accessible to tell your story and spreview awareness around your reason.

You watching: Best nonprofit videos 2015

In today’s people of social shares and also short attention spans, video has actually come to be an significantly essential mode of nonprofit storytelling. If you’re feeling overwhelmed or beat by the prospect of trying to develop a well-created and also effective video for your reason, fear not—we’ve compiled the adhering to nonprofit video ideal methods and also motivating storyinforming examples to aid you maximize video platforms for affect.

Video production tips and also tricks

The basics of a great video shoot are not as complex as they can seem. Even if you have a restricted budacquire or absence a multimedia star on staff, tbelow are a variety of ideal techniques you can incorpoprice right into your manufacturing workcirculation to encertain that you are developing the highest-quality videos to additionally your mission.

Set the stage

Natural lighting is cost-free, and it have the right to make all the distinction. Film your video content in spaces through solid natural light and also as little bit extraneous sound as feasible. Don’t usage your electronic camera mic—sound have the right to additionally make or break a video clip. Using an outside mic will certainly significantly raise the quality of your video sound. Most exterior mics plug in quickly to your camera or phone.

Choose the appropriate tech

When it pertains to video production, it doesn’t take a lot to look experienced. If tbelow is a SLR cam easily accessible for you to use, great! But if not, filming on your iPhone deserve to work-related as well—if you carry out usage your phone, attempt an application favor FiLMic to assist improve your phone’s capabilities. At the editing stage, Final Cut, Avid, and Adobe Premiere are common as market standards. However before, you can additionally obtain pretty far via iMovie and also other totally free web-based design tools.

Follow the rules

Try YouTube for Nonprofits

If you don’t already understand, Google provides a number of one-of-a-kind programs within its suite of platdevelops and also solutions that are especially designed for nonprofit use. YouTube is included—if you’re investing time right into video production, you should also be considering wright here to display and share your videos beyond your website. If you qualify for YouTube for Nonrevenues, you will certainly have access to features such as donation cards within your videos, the capability to link straight from your website to videos utilizing call-to-action overlays, and also access to production resources at YouTube-owned spaces.

9 nonprofit video storyinforming examples + what to learn from them

1. The Adventure Project

Video: their organizational inception, our client The Adundertaking Project has been utilizing video content to attract assistance for their mission of alleviating worldwide poverty by creating jobs about the human being. “Chipaza’s Story,” a video clip about Chipaza, a rural farmer in Malawi, gives the mic to the subject, allowing him to tell his story and describe how The Adventure Project’s programs have actually influenced his life. While it clearly demonstprices impact, this storyinforming tactic also ensures that dignity and also control over self-expression remain with the organization’s beneficiaries—a crucial aspect of The Adventure Project’s objectives to encourage sustainable, self-pushed entrepreneurial solutions to poverty among those they serve.

2. charity: water

Video: this point, charity: water is famous as a standout for it’s impactful storyinforming approaches. “I Am Water,” a video from 2015, is among the organization’s most-watched, and provides usage of a powerful storyinforming gadget, personification, to drive residence the life-offering requirement of water and also the standard prominence of the charity: water mission. Don’t forobtain that even if video as a medium is unacquainted to you, it deserve to still be adapted to incorporate the creative techniques that best communicate your organization’s story and also highlight the urgency of your reason.


See more: Advising California Nonprofit Corporations /, Advising California Nonprofit Corporations

Donate Life America

Video: love the method that Donate Life America, one of our longest-running clients, spreads its message about the prominence of body organ docountry by empowering its supporters to aid them educate others with video ads favor the one above. You have the right to maximize the influence of your nonprofit video strategy by purposely producing video ads that deserve to be easily common. Encouraging a social share is a basic ask, and a means to help others help you by offering them devices to advocate on your befifty percent.

4. Inquiry USA

Video: the age of influencers, it never before harms to take benefit of both the latest fads and also your relations to high-profile civilization to help elevate the visibility of your reason. Take an remarkable brand-new video from Whole Whale client Concern USA as an example—in this nonprofit video, sneaker reviewer and also vlogger Seth Fowler helps draw attention to this organization’s impact by bringing the conversation about humanitarian aid and Concern’s crucial occupational right into his larger sphere of influence.

5. Greater Than Aids

Video: video from another Whole Whale client, Greater Than Aids, reminds us that keeping nonprofit videos short and concentrated on one emotional appeal will never cease to succeed at catching viewers’ attention. In a tiny over one minute, Greater Than Aids has actually presented a relatable topic, described both her story and her relationship to GTA’s mission of educating world around and responding to the residential HIV/AIDS epidemic, and gave a clear speak to to action—take notes!

6. Cancer Research Institute

Video: institutions like our client Cancer Research Institute that look for to educate and inform their supporters about research findings or other even more facility topics, animation deserve to be immensely helpful to any type of video strategy. In this instance, computer animation is supplied to visually describe the distinction in between chemotherapy and immunotherapy—a treatment championed by CRI that empowers the immune system to fight cancer. Consider utilizing animated explainer videos to aid communicate crucial processes or principles that are foundational to your organization’s mission, particularly once content about these topics contains many market jargon.

7. Save the Children

Video: video from the nonprofit organization Save the Children is a devastatingly powerful example of the ability of visual content to conjure emovement and move viewers to action. In this second-a-day video, tright here is no message and hardly any speaking—instead, sound and also picture construct to sfinish a resounding message about the effect of battle on youngsters and create a clear call-to-action to support Save the Children’s work-related through Syrian kids.

8. Lung Cancer Foundation of America

Video: Cancer Foundation of America is a Whole Whale client that looks for to boost lung cancer survivorship by capital crucial research study in this field. LCFA has actually emerged a adhering to on video platforms by curating video series that answer vital concerns around lung cancer, prefer “just how must I respond to a lung cancer diagnosis?,”and also share professional advice. Don’t let your nonprofit video strategy come to be a one-off endeavor—enforcing user expectations by uploading new videos frequently will certainly assist this tool develop website traffic and also awareness for your cause.

9. One Love Foundation

Video: course, it’s component of eexceptionally savvy nonprofit’s content strategy to take advantage of crucial holidays and also offering days. This emotional video from our client One Love Foundation demonstrates how such social awareness deserve to be interacted with certain impact via video. One Love’s video documentation of their Valentine’s Day campaign aided them to leverage the topical power of this holiday in the direction of educating people around the indicators of unhealthy and balanced relationships and also fighting connection violence. If you have actually your own nonprofit video finest practices to share, tweets us